how to change website name on shopify

Shopify Store Identity: Managing Brand Presentation

A key aspect of establishing an online presence with Shopify is the effective management of your store's identifying nomenclature. This encompasses various elements that collectively contribute to brand recognition and customer experience.

Store Title Modification

The primary identifier for your online retail outlet can be adjusted within the Shopify admin interface. This adjustment affects how your store appears in browser tabs, search engine results, and various customer-facing areas.

Accessing Store Details

  1. Navigate to the 'Settings' section within your Shopify admin panel.
  2. Select 'Store details'.
  3. Locate the 'Store name' field.
  4. Input the preferred nomenclature for your establishment.
  5. Save the updated information.

Domain Name Management

The web address visitors use to access your store plays a critical role in branding. Shopify allows you to use a default Shopify domain or a custom domain.

Connecting a Custom Domain

  • Custom domains can be purchased through Shopify or a third-party provider.
  • After acquiring a domain, it must be connected to your Shopify store.
  • This process typically involves updating DNS records (A record and CNAME record) to point to Shopify's servers.
  • Propagation of DNS changes can take up to 48 hours.

Shopify-Provided Domain

Every Shopify store is initially assigned a '.myshopify.com' domain. While acceptable for initial setup, using a custom domain is generally recommended for a more professional appearance.

Favicon Customization

A favicon is a small icon that represents your store in browser tabs and bookmarks. It contributes to visual brand consistency.

Favicon Implementation

  • Favicons are typically small image files (e.g., .ico, .png).
  • The favicon can be uploaded and set within the 'Theme settings' section of the Shopify admin.
  • Recommended dimensions for a favicon are 32x32 pixels or 16x16 pixels.

Impact on Search Engine Optimization (SEO)

While these naming elements directly affect brand identity, modifying them also necessitates consideration of SEO implications. Sudden or frequent alterations can temporarily affect search engine rankings. Therefore, it's advisable to implement such modifications strategically and cautiously, paying close attention to metadata and keyword relevance.